DuraShutter® value priced brands meet or exceed ‘blind/shade consumer category’ demand for an affordable easy to install upgrade from blinds to shutters. DuraShutter® value priced brands features unique design features that minimizes channel conflict and margin erosion from consumers down buying from premium to lower priced shutter brands. DuraShutters value priced brands features include flat louvers, and frameless design, concealed European hinges, as well as flat-pack RTA optional products. DuraShutter Traditional brands meet or exceed ‘shutter consumer category’ demand for value and offer traditional design features including, hinging, framing and tapered louver options, assuring minimum channel erosion.
