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Copyright © 2007 DuraShutter® All Rights Reserved |
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Consumer Sales * (U.S.) |
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Current retail prices per sq. ft. |
$3 |
$6 |
$9 |
$12 |
$15 |
$18 |
$25 |
$30+ |
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$5.5B blind/shade sales $1.5 B premium shutter brands |
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Illustration of consumer demand for a low cost shutter brand** |
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Multiple market penetrating brands~ Minimum channel conflict
DuraShutter® value priced brands meet or exceed ‘blind/shade consumer category’ demand for an affordable easy to install upgrade from blinds to shutters. DuraShutter® value priced brands feature unique design features that minimizes channel conflict and margin erosion from consumers down buying from premium to lower priced shutter brands. DuraShutters value priced brands features include flat louvers, and frameless design, concealed European hinges, and optional flat-pack RTA products. DuraShutter Traditional brands meet or exceed ‘shutter consumer category’ demand for value and offer traditional design features including, hinging, framing and tapered louver options, assuring minimum channel erosion. |
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Order Samples |
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* Not scientific. Estimates based on basic industry knowledge and consumer surveys conducted at home shows. Illustration shows how DuraShutters lower price points and competitive advantages ‘could/goal’ effect consumer buying habits from purchasing blinds or shade to buying DuraShutters. DuraShutters multi market penetrating products with lower price advantages meet or exceed consumer demand for an affordable alternative to higher priced brands. ** DuraShutter sales target is a ‘target/goal’. Our target markets also include traditional and modular homes, hospitality, and timeshare, new construction. Additional targets are the alternative replacement option of outdated or non efficient blinds with durable affordable priced plantation shutters. DuraShutter® patented materials and brands are available for sale and licensing to window covering manufactures, franchisors, start up ventures and other opportunities requiring low, mid, and high price point market penetrating products and/or value added features with durable completive advantages. |